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THE COMPLETE GYM SUITE

Your gym.
Your app.
Every member.

An admin portal to run your gym, and a member app with your logo and colours that keeps people training, tracking and coming back.

Book a demo →
PREVIEW AS
Ironhouse
Pulse Club
Northside
Kin Studio
9:41100%
I
IRONHOUSE
Good morning, Sara
Day 12 · Strength
FROM COACH MIA
Lower body power
▶
Heart rate
128 bpm
Calories
1,640
AI recipe
Quinoa & egg bowl · 540 kcal
PORTAL
Run the whole gym
COACHING
1000s of training videos
MEMBER APP
Your name in the App Store
RETENTION
Spot members before they churn
ONE CONNECTED ECOSYSTEM

Built for everyone
who walks in.

Owners run the business. Trainers coach at scale. Members get an app that feels made for your gym, because it is.

MEMBERS · 30D▲ 8.2%
612 active
01 · GYM OWNERS
Admin portal
Plans & exercisesActivity & churnPaymentsTrainer access
02 · TRAINERS
Coach tools
Assign tasks, track progress and build a personal plan for every member.
03 · MEMBERS
Branded
member app
Workout videos, daily tasks, wearables, AI recipes and nutrition tracking.
THE PLATFORM
01 Admin portal02 Coach tools03 Member app+ Revenue
01 · FOR GYM OWNERS

Admin portal

One place to run the gym, from programming to people to payments.

Exercises & plans
Add exercises and build plans for members.
Activity tracking
See who's active and who's slipping, and act before they leave.
Growth & payments
Manage member growth and payments.
Trainer access
Give your trainers their own logins and roles.
fit4wardDashboardMembersPlansExercisesTrainersPaymentsApp settings
PLANS / HYPERTROPHY
Build muscle · 8 weeks
Assign to members
Week 1Week 2Week 3+4
Back squat
Quads · glutes
4 × 8120s rest
Romanian deadlift
Hamstrings
3 × 1090s rest
Walking lunge
Quads · glutes
3 × 1260s rest
Seated calf raise
Calves
4 × 1545s rest
New members · Sep
+48▲ 12%
Payments collected
€38.4k96% on time
Sara de Vries
Build muscle · week 3 of 8
ON TRACK
Squat · top set (kg)+17.5 kg
TASKS THIS WEEK
✓Lower body power sessionMon
✓Log food for 5 daysWk
Mobility flow · 15 minThu
+ Assign task
02 · FOR TRAINERS

Coach tools

Coach every member one to one, even when your trainers aren't on the floor.

A
Assign tasks from the portal
Tasks go straight to the member's daily list.
B
Track each member's progress
Lifts, workouts, heart rate and nutrition in one profile.
C
Library of 1000s of training videos
Professionally filmed and ready to drop into any plan.
D
Personalised plans per member
Start from a template and adjust it for each person.
Dumbbell skullcrusher
Arms · triceps
Hand plank
Core · all levels
Hanging knee raises
Core · intermediate
Incline push-up
Chest · beginner
Indoor cycling spin
Cardio · spin
03 · FOR MEMBERS

Branded member app

Everything members need between visits, in an app with your gym's name on it.

EXERCISE 2 OF 6
Horizontal leg press & calf press
3 sets10 reps20 kg
Log set
Workout videos & daily tasks
A guided session every day, set by their coach.
LIVE · APPLE WATCH
Heart rate
142 bpm
Zone 4
12 min
Active kcal
486
Workouts
14 / mo
Streak
6 days
Progress & heart rate
Synced automatically from smart wearables.
✦ AI RECIPE
"High protein, 20 min, no dairy"
Quinoa & egg bowl
540 kcal46g protein20 min
Add to today
AI recipes
Meals generated around each member's goals.
TODAY · NUTRITION
1,640of 2,200
560 kcal
left today
Protein112 / 150g
Carbs168 / 240g
Fat48 / 70g
Breakfast · oats & berries420
Lunch · quinoa bowl540
Food, calorie & nutrient tracking
Logging food takes seconds, and macros are tracked every day.
RETENTION = REVENUE

Catch members
before they
cancel.

See who's active, who's slipping and who's drifting away, then win them back with one tap. Better retention means more revenue, with no extra marketing spend.

Inactivity alertsAfter 7, 10 or 14 days
Win-back nudgesPush, sent in your gym's name
Trainer follow-upAuto-assigned tasks
Members
LAST 30 DAYS
Active
612
Slipping
14
Won back
9
Sara de Vries
Coach Mia
14 days agoNudge
Tom Bakker
Coach Luuk
11 days agoNudge
Noor Hassan
Coach Mia
YesterdayNudge
Daan Visser
Coach Jade
12 days agoNudge
WHITE-LABEL

Your brand.
Not ours.

Members download your app under your name. You control every detail from the portal, with no developers needed.

01
Logo & colours
Upload your logo and set your colours, and every screen re-skins instantly. Try the swatches.
02
App name & icon
03
Home screen modules
04
Own workout content
05
Push notifications
06
Store listing & domain
I
IRONHOUSE
POWERED BY FIT4WARD

From one studio
to 100 clubs.

Solutions for chains →
Independents1 SITE
Look as polished as the big chains, and go live in weeks.
Growing chains2–50 SITES
One portal for every site, with shared plans and libraries.
Franchises50+ SITES
Brand-level control, SSO and dedicated onboarding.
ROADMAP
Toward the complete gym suite
NEXT
Attendance
Check-ins and visit history for every member.
THEN
Revenue management
Memberships, renewals and income in one view.
GOAL
Complete gym suite
Everything your gym runs on, in one place.

Get your gym's
app live.

See your own branded app in a 20-minute demo.
Book a demo →erik@fit4ward.com
fit4ward
The complete gym suite: portal, coach tools and a branded member app.
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